Job Description

The Promotions and Special Events Manager is responsible for the strategic development, coordination, and execution of all promotional programs and special events at Horseshoe and Lady Luck Casin​o in Black Hawk, Colorado. This role includes the planning and delivery of cash and merchandise giveaways, tournaments, high‑end events, and gift programs designed to attract, develop, and retain slot and table games customers. Starting Salary: $57,800 based on experience.

Responsibilities

• Develop, plan, and execute all promotional programs and special events for Horseshoe and Lady Luck Casinos.
• Manage departmental objectives, standards, guidelines, and budgets to ensure efficient and effective operations.
• Prepare promotional and event pro formas to evaluate financial feasibility; monitor financial performance and trends to inform future initiatives.
• Conduct post‑event analysis to assess the effectiveness, profitability, and return on investment of promotional programs and special events.
• Host and engage guests in accordance with program guidelines to ensure a high level of guest satisfaction and encourage repeat visitation.
• Communicate program goals, timelines, and operational needs to internal stakeholders to support effective planning and execution.
• Ensure compliance with property standards, guidelines, and objectives; maintain administrative systems that support proper planning and operational efficiency.
• Collaborate with internal departments to coordinate casino promotions and special event requirements.
• Research, select, and coordinate external vendors; oversee vendor performance to ensure compliance with contractual obligations.
• Identify equipment needs and ensure timely procurement and appropriate inventory levels.
• Coordinate routine upkeep and maintenance of promotional and event equipment.
• Plan, organize, and prioritize multiple tasks in a fast‑paced environment with competing priorities.
• Anticipate guest needs and respond promptly and professionally with a strong sense of urgency.
• Serve as a goodwill ambassador for Horseshoe and Lady Luck Casinos, representing the organization in a positive and professional manner.
• Communicate effectively with management regarding program performance, operational concerns, and suggested improvements.
• Recruit, schedule, train, evaluate, and develop subordinate staff; recommend compensation adjustments, promotions, disciplinary actions, and other employment decisions as appropriate.
• Support the marketing team in the execution of broader marketing initiatives and campaigns.
• Perform additional duties as assigned by management.

Qualifications

• Ability to obtain and maintain a valid Colorado Gaming Support License.
• Knowledge of applicable federal, state, and gaming laws and regulations.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Excel and Microsoft Word.
• Demonstrated strategic thinking and analytical skills.
• Minimum of three (3) years of experience in promotions planning and execution, preferably within a casino or gaming environment.
• Bachelor’s degree in Marketing, Journalism, Communications, Advertising, or a related field preferred.
• Strong understanding of casino operations and the broader tourism and hospitality industry.
• Outstanding organizational and time‑management skills.
• Excellent customer service, presentation, and professional presence skills.

Starting Salary: $ 57,800 based on experience.

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